Cracking the Code: Providing successfully financial services and insurance to Africa’s Gen-Z
Published on: Wednesday 19 April 2023
By Mignon du Preez,Group Marketing, Public Affairs and Sustainability Executive, Old Mutual Namibia.As the world moves into a new era of globalization, Africa is gradually emerging as a hub of economic activity. With a population of over 1.3 billion people, Africa has a massive youth population, with Gen-Z being a dominant demographic.The Gen-Z demographic is more digitally savvy than any previous generation, with technology being an essential...